Program & Seminar Descriptions !
The 80% of Photography We Love To Hate!
program deals with areas, concepts and
perspectives of business and marketing seldom
addressed in a photography related program.
business segment shows what a business plan is and
how to implement it, how to control time
management and effectively set goals.
The program addresses how to develop
systems and procedures to execute daily tasks in
order to present a professional appearance to your
clients. This includes policies and printed
material that can create a Studio Handbook.
It also explains the difference between a
Studio Handbook and an Employee Handbook.
It also addresses customer service as a
focal point of your business and how to keep your
customers coming back again and again.
Integrated custom studio software is
reviewed, comparing packages designed specifically
for the photography studio to the normal "off
the shelf" software many of us already have.
Also addressed is the impact of digital imaging on
the professional photographer and how it changes
the everyday lives of our shooting, production,
workflow and time management.
marketing segment of the program explains how to
identify your "Target Market Segment". A
segment will deal with the type and style of
photography you do that will play an important
part of placing you within specific levels of
also address levels of professionalism, studio
image projection, advertising, promotions, direct
mail, sales and numerous other marketing ideas
that cost virtually nothing to implement.
Also covered is how to make community
involvement work for you and become a benefit to
Also how to work with the community
volunteers to support their fundraisers without
hurting your studio.
Required: (4 - 6 hours)
The Killer B's - Basics,
Business & the Bottom Line !
Business Half of The 80% of Photography We Love To
is the business segment of the above program.
Required: (2 - 3 Hours)
Dirty "M" Word - "Marketing"
Marketing Half of The 80% of Photography We Love
is the marketing segment of the above program.
Required: (2 - 3 Hours)
Digital Image Workflow &
This program addresses the challenges, problems
and pitfalls photographers will encounter while
trying to adopt digital photography into their
studio. Mike will provide proven methods on how to
painlessly transition from shooting exclusively
film to a fully digital studio. He will also
provide options on how to select a point anywhere
in between in order to gradually make the digital
transformation. Also addressed are the pros and
cons between capturing in the “RAW” mode vs.
capturing images as a high resolution JPEG.
big challenge is knowing where to direct your
money, what kind of computers are best suited for
your needs, software applications and the big
question, “What level of a digital lab do I want
in my studio?”
Management, maintenance and control of your
digital images is just as critical as managing and
filing those old-fashioned negatives. Mike will
share many tips and techniques that will make your
digital files management as free from corruption
as humanly possible.
- 3 hours)
Portraiture - Through the Eye’s of a Child (Children's
Photography, Psychology and All)
We address the many wonderful joys along
with the frightening nightmares of photographing
children. Learn how to embrace those fun times and
successful sessions while developing an ability to
avoid letting problem children and parents ruin
We will address the concept of using
psychology with the child and parents in order to
capture the images you want.
How to effectively apply the various
methods of psychology that will enable you to work
with children in order to stretch or break that
invisible umbilical cord between the child and
Understand the guidelines and rules needed
when working with children in the different phases
of their life; infants, toddlers, pre-schoolers,
school age, puberty and teenagers. How to deal
with problem or disruptive parents during a
session in a manner that does not downplay the
parents position while often putting them to
models may be used to show methods of psychology
applied during a random session in order to
achieve positive results.
Various tricks of the trade are shown
including trinkets, toys, tools and attention
getters used during the session.
Also covered are lighting techniques for
high key, medium key and low-key set-up are
address more than one method of how to establish
an effective children's club program while putting
marketing ideas into place that will allow you to
tap into this wonderful and profitable market.
- 6 hours)
Copyright Control and The
This program is intended to shock us into
the reality of where copyright control is really
headed and how we can be pro-active in protecting
our interests as a portrait studio. Our intention
is to help photographers to pull their heads out
of the sand and to aggressively address the
problem from a realist’s point of view. Issues
will be addressed, that in many cases, we as
photographers have not even considered as far as
personal abilities of control with the potential
problems and backlash.
will address effective methods of protecting our
images from illegal reproduction and will help you
establish when and where to draw the line on
releasing reproduction control.
It is important to understand when to pick
your battles on control and when to simply ride
the “roller coaster” for your own long-term
will provide ideas on how to “cash in” on
methods of personal control of your images and how
to release various limited use applications. This
program is best scheduled to allow time for a
question and answer period following the
- 3 hours)
Location Portraiture – Created with Ease
program addresses the psychological and technical
requirements needed to create fantastic portraits on location without taking your entire
studio of equipment with you. We address how to properly incorporate the
ambiance of an environmental setting as an
integral part of the portrait.
The program will address methods that will
enhance your style of portrait composition and
sales in such a manner that you will almost always
sell a wall portrait. We
will also offer several alternative marketing
ideas to increase your add-on sales.
posing with models may be included in order
to display the tips, tricks and techniques that
make the difference between an average picture and
a dynamic portrait that exceeds the customer’s
– 3 hours)
Your Studio With Canned Software !
program deals with the basic needs to set up and
maintain a pre-manufactured studio software
will also address what features are available in
canned software packages and how it can streamline
program is not intended to address the extensive
potential options and general software packages
available for your computer. It will also not
address digital imaging systems, computer
retouching and image manipulation, but will
concentrate only on computer support of effective
and simple business management applications and
areas covered are:
your current hardware and software uses and
how to look for advantages, benefits and
problems between DOS, Windows and Mac.
hardware needs are addressed and what to
consider for future expansion.
(Single user vs. networking)
of different software types and the best ways
to change from one to another.
methods to help you select which manufacturer
of software is the best for your studio and
how to implement it.
to effectively approach the biggest challenge
of putting studio management software into
operation, the initial set-up and
to "see past the forest in order to enjoy
the trees" of computer usage, especially
for those individuals who consider themselves
totally computer illiterate.
- 3 Hours)
to Successfully Transition from a Part-Time
Photographer to a Full-Time Professional.
to Intermediate Level School Class)
If you have a list of
questions longer than Santa’s, about how to take
the next step into the business of professional
photography, then this is the class for you.
Whether you are just starting out or have been
photographing for a couple of years, Mike will
provide direction that will assist you in making
the countless decisions you need to make.
He will address facts to consider when
buying equipment such as digital and film cameras,
portable and studio lighting systems, computers,
software, props and equipment gadgets that will
make your photographic life easier. He will also
address the selection of business services such as
labs and printers.
Mike will assist you in
taking whatever equipment you already have and how
to make it work for you to build your business.
This class will provide you with the necessary
information to establish a professional studio
ranging from a small in home operation to a large
multi-employee storefront business. Observe and
participate in outdoor and studio portrait
sessions with models and each other.
He will also cover the basic and technical
aspects and limitations of cameras, light meters
and related equipment. Adopting digital imaging
will be addressed, along with the advantages and
disadvantages, pros and cons, pitfalls and work
flow modifications required. The following is an
abbreviated list of additional areas covered:
and lighting sessions with families, children,
seniors, couples, individuals and brides.
and marketing techniques for all of the above
plus weddings and functions.
management, policies and procedures and
for special promotions with how and when to
S & M of Wedding Photography (Systems
& Marketing) plus all the fun!
to price everything you do and establish a
professional rapport with the clients.
If you are looking to grow in the
photography industry, this is the class for fun
and learning. Mike will entertain you while
overwhelming you with an unbelievable amount of
practical real life information you can use.
- 5 days)